Section F: The Conclusion & Result
Previously, before the CMCO period, our campaign was to promote and raise brand awareness for Kotak Malaysia’s signature spicy dishes, ayam geprek series. After the CMCO was implemented, our client requested to conduct an additional campaign based on their delivery service. This was sudden but we decided to let both campaigns complement each other. First campaign focuses more towards spicy food whereas second campaign focuses more on staying at home and delivery service. While combining both campaigns, our client wishes to increase its followers on their IG page and gain more popularity from mentions, sharings and active participation. Sales was one of the crucial factors to current’s F&B business, but popularity eventually brings in business sales if more people know about Kotak Malaysia. We did, as expected, achieved all objectives set for the campaign, mainly to increase brand engagement and awareness.
Our campaigns included some creativity to pull in more customers and reminder for existing customers, which is why it is not product-based and calling out to buy more of their products. However, there are still call-to-actions in the captions and taglines which was seen to work quite well in engaging the audience. In this case, it was an effective approach to use more of the taglines and fun entertaining IG posts such as filters and memes. Our team did advice on some parts of the social media contents which could be done to attract more audiences or rather raise more brand awareness.
One of which was the interactive adverts and instagram filters. It was another effective move which did attract more views and mentions or taggings in the comment area section. The problem with kotakplus instagram account was that the contents were quite bland and the same like each other. To solve this problem, our team created different contents which of course included the health related or rather informational posts. This was reminded by Miss Lydia to reconsider as it is quite medical-based, but it was totally focused on educational-based. The other opportunities which our team would recommend were other than social media, SEO search engine and more interactive for better effectiveness.
The things that our team could definitely do better would include the illustrations, alignment and design elements. The visuals were not as great or professional level considering our limited skills using Adobe softwares. Looking at other groups’ illustrations, we have space to improve our social media posts and also the commercial quality. Lastly, we could also improve on better teamworks to produce much prominent results for the campaign.